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It’s great to see the massive crowds at women’s marches in DC, across the country, and across the world. The march in Washington is drawing bigger crowds than the inauguration, and that may end up being true in other cities as well (Chicago’s crowd has been estimated at 500,000).

But to mean anything, this needs to be the beginning of a march that lasts four years and ends with every marcher (and everyone they know) in a voting booth. We should have had millions marching in the streets during the campaign. We shouldn’t have had to hit rock bottom before taking to the streets. 62,979,879 votes should never have been enough to set our country — and the world — back this dramatically.

But this is where we are. So what is the way forward?

The way forward is turnout.

It’s hard to move people from their political positions. People who saw what Trump was in the months leading up to the election and still voted for him are unlikely to be moved by marches, pussy hats, or political satire.

In fact, it’s reasonable to wonder whether they’ll even really notice the marches. Consider the front page of FoxNews in the middle of one of America’s biggest days of protest. See if you can find Fox’s coverage of the marches…

In today’s media environment, accessing minds is hard. Changing those minds is even harder.

That’s why, now more than ever, turnout is everything.

So march. Inspire others and reinvigorate yourself. Remind yourself at every turn that there are more of us than there are of them.

But remember, that doesn’t mean shit if it isn’t reflected in the voting booth.

Dave Pell Writes NextDraft. Get it Here →

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I write NextDraft, a quick and entertaining look at the day’s most fascinating news.

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